---
title: "UGC campaign types — which format fits your brand?"
description: "Compare gifting, paid UGC, affiliate video, ambassador programmes and live shopping side by side, with cost, timeline and output for each format."
lang: en
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---

Marketing

[![UGC LATAM](/assets/ugc-latam-logo-DO7Zvvaj.webp)](/)

Product 

[Industries](/industries)[Content Genie](/content-engine)[Resources](/resources/blog)[Why Us](/why-choose-ugclatam)[Sponsors](/sponsors)

🇺🇸 [Login](/login)[Brands/Agencies](/demo)[For Creators](/creators-register)

[Industry News ](/resources/blog)[FAQ ](/resources/faq)[UGC Calculator ](/resources/calculator)[Campaign Types ](/resources/campaign-types)[Video Guides ](/resources/videos)

[Resources](/resources/blog)UGC Campaign Types 

# UGC Campaign Types

## Compare campaign formats

🎯 All Campaigns 

[

📹

Popular 

### Authentic UGC content creation

Partner with everyday creators to produce authentic, relatable content that resonates with your LATAM audience.

#### Key Benefits

-   Authentic, relatable content 
-   Cost-effective production 
-   High engagement rates 

#### Best For

Product reviews and unboxing Lifestyle integration content Before/after demonstrations 

Learn More





](/resources/campaign-types/authentic-ugc-content-creation)[

🤝

Popular 

### Performance-based partnerships

Build long-term relationships with influencers who promote your products through their authentic voice.

#### Key Benefits

-   Pay-for-performance model 
-   Scalable partnerships 
-   Access to established audiences 

#### Best For

E-commerce product promotion Seasonal campaign amplification New product launches 

Learn More





](/resources/campaign-types/performance-based-partnerships)[

🛍️

### Live commerce & social shopping

Leverage TikTok Shop to sell directly through creator content and live shopping events.

#### Key Benefits

-   Direct in-app purchases 
-   Real-time engagement 
-   Impulse buying optimization 

#### Best For

Flash sales and promotions Product demonstrations Live shopping events 

Learn More





](/resources/campaign-types/live-commerce-social-shopping)[

👥

### Micro-creator campaigns

Scale your UGC strategy with networks of micro-creators who deliver niche, targeted content.

#### Key Benefits

-   Higher engagement rates 
-   Niche audience targeting 
-   Budget-friendly scaling 

#### Best For

Local market penetration Category-specific campaigns Community building 

Learn More





](/resources/campaign-types/micro-creator-campaigns)[

⭐

### Brand ambassador programs

Establish ongoing partnerships with select influencers who become true brand advocates.

#### Key Benefits

-   Consistent brand messaging 
-   Long-term ROI 
-   Deeper brand integration 

#### Best For

Year-round brand presence Multi-campaign initiatives Brand storytelling 

Learn More





](/resources/campaign-types/brand-ambassador-programs)[

🎥

### Shoppable live streams

Host engaging live shopping events on TikTok Shop with popular creators.

#### Key Benefits

-   Real-time sales conversion 
-   High viewer engagement 
-   Urgency-driven purchases 

#### Best For

Product launch events Holiday promotions Creator takeovers 

Learn More





](/resources/campaign-types/shoppable-live-streams)

UGC  LATAM 

Connecting brands with Latin America's top UGC creators and affiliate influencers.

[](https://www.linkedin.com/company/latam-ugc)[](https://www.instagram.com/getugclatam)[](https://www.youtube.com/@ugclatam)

### Company

-   [UGC Mexico](/ugc-mexico)
-   [Sponsors](/sponsors)
-   [Affiliate Partners](/affiliates)
-   [Privacy Policy](/privacy)
-   [Terms of Service](/terms)

Top Creators by Country ▼ 

-   [Mexico ](/top-creators/mexico)
-   [Guatemala ](/top-creators/guatemala)
-   [Belize ](/top-creators/belize)
-   [El Salvador ](/top-creators/el-salvador)
-   [Honduras ](/top-creators/honduras)
-   [Nicaragua ](/top-creators/nicaragua)
-   [Costa Rica ](/top-creators/costa-rica)
-   [Panama ](/top-creators/panama)
-   [Dominican Republic ](/top-creators/dominican-republic)
-   [Puerto Rico ](/top-creators/puerto-rico)
-   [Colombia ](/top-creators/colombia)
-   [Venezuela ](/top-creators/venezuela)
-   [Ecuador ](/top-creators/ecuador)
-   [Peru ](/top-creators/peru)
-   [Bolivia ](/top-creators/bolivia)
-   [Chile ](/top-creators/chile)
-   [Paraguay ](/top-creators/paraguay)
-   [Uruguay ](/top-creators/uruguay)
-   [Argentina ](/top-creators/argentina)
-   [Brazil ](/top-creators/brazil)

### Top Creators by Country

-   [Mexico ](/top-creators/mexico)
-   [Guatemala ](/top-creators/guatemala)
-   [Belize ](/top-creators/belize)
-   [El Salvador ](/top-creators/el-salvador)
-   [Honduras ](/top-creators/honduras)
-   [Nicaragua ](/top-creators/nicaragua)
-   [Costa Rica ](/top-creators/costa-rica)
-   [Panama ](/top-creators/panama)
-   [Dominican Republic ](/top-creators/dominican-republic)
-   [Puerto Rico ](/top-creators/puerto-rico)

-   [Colombia ](/top-creators/colombia)
-   [Venezuela ](/top-creators/venezuela)
-   [Ecuador ](/top-creators/ecuador)
-   [Peru ](/top-creators/peru)
-   [Bolivia ](/top-creators/bolivia)
-   [Chile ](/top-creators/chile)
-   [Paraguay ](/top-creators/paraguay)
-   [Uruguay ](/top-creators/uruguay)
-   [Argentina ](/top-creators/argentina)
-   [Brazil ](/top-creators/brazil)

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