--- title: "What are UGC brand videos? Formats and use cases | UGC LATAM" description: "UGC brand videos are creator-shot ads that look like organic posts. Learn the common formats, where brands run them and what a good one costs." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.ugclatam.io/#organization", "name": "UGC LATAM", "url": "https://www.ugclatam.io", "logo": { "@type": "ImageObject", "url": "https://www.ugclatam.io/logo.png" }, "sameAs": [ "https://www.linkedin.com/company/latam-ugc", "https://www.instagram.com/getugclatam", "https://www.youtube.com/@ugclatam" ], "areaServed": { "@type": "Place", "name": "Latin America" } }, { "@type": "WebSite", "@id": "https://www.ugclatam.io/#website", "url": "https://www.ugclatam.io", "name": "UGC LATAM", "inLanguage": "en-US", "publisher": { "@id": "https://www.ugclatam.io/#organization" } } ] }, [ { "@context": "https://schema.org", "@type": "FAQPage", "@id": "https://www.ugclatam.io/resources/faq/what-is-ugc-brand-videos#faq", "url": "https://www.ugclatam.io/resources/faq/what-is-ugc-brand-videos", "inLanguage": "en-US", "datePublished": "2026-04-07T16:48:35.403+00:00", "dateModified": "2026-08-23T15:38:08.429646+00:00", "isPartOf": { "@type": "WebSite", "name": "UGC LATAM", "url": "https://www.ugclatam.io" }, "about": { "@type": "Thing", "name": "Campaigns & Products" }, "mainEntity": [ { "@type": "Question", "name": "What Is UGC Brand Videos? ", "acceptedAnswer": { "@type": "Answer", "text": "UGC brand videos are pieces of content created by real people—such as customers, fans, or professional creators—that showcase a specific brand, product, or service in an authentic way. Unlike traditional commercials that are produced by professional film crews with high-end equipment and scripted dialogue, UGC videos are designed to look and feel like organic social media posts. They often take the form of unboxings, tutorials, product reviews, or \"day in the life\" segments, providing a relatable perspective that resonates more deeply with modern audiences who value transparency over polished advertising.\n\nFor brands operating in the Latin American market, these videos serve as powerful social proof that builds trust and drives conversions. Because the content is created by individuals who speak the local language and understand specific cultural nuances, it feels more trustworthy to potential buyers. Integrating UGC brand videos into your marketing strategy allows you to humanize your brand, increase engagement on platforms like TikTok and Instagram, and significantly lower your content production costs while maintaining a high volume of fresh, relatable material for your ad campaigns." } } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.ugclatam.io" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.ugclatam.io/resources" }, { "@type": "ListItem", "position": 3, "name": "FAQ", "item": "https://www.ugclatam.io/resources/faq" }, { "@type": "ListItem", "position": 4, "name": "What Is UGC Brand Videos? ", "item": "https://www.ugclatam.io/resources/faq/what-is-ugc-brand-videos" } ] } ] ] --- Marketing [![UGC LATAM](/assets/ugc-latam-logo-DO7Zvvaj.webp)](/) Product [Industries](/industries)[Content Genie](/content-engine)[Resources](/resources/blog)[Why Us](/why-choose-ugclatam) 🇺🇸 [Login](/login)[Brands/Agencies](/demo)[For Creators](/es/registro-creadores) [Industry News ](/resources/blog)[FAQ ](/resources/faq)[UGC Calculator ](/resources/calculator)[Campaign Types ](/resources/campaign-types)[Video Guides ](/resources/videos) [FAQ](/resources/faq)Campaigns & Products # What Is UGC Brand Videos? Copy link Share on WhatsApp Last updated: Aug 23, 2026 **UGC** brand videos are pieces of content created by real people—such as customers, fans, or professional creators—that showcase a specific brand, product, or service in an authentic way. Unlike traditional commercials that are produced by professional film crews with high-end equipment and scripted dialogue, UGC videos are designed to look and feel like organic social media posts. They often take the form of unboxings, tutorials, product reviews, or "day in the life" segments, providing a relatable perspective that resonates more deeply with modern audiences who value transparency over polished advertising. For brands operating in the Latin American market, these videos serve as powerful **social proof** that builds trust and drives conversions. Because the content is created by individuals who speak the local language and understand specific cultural nuances, it feels more trustworthy to potential buyers. Integrating **UGC** brand videos into your marketing strategy allows you to humanize your brand, increase engagement on platforms like TikTok and Instagram, and significantly lower your content production costs while maintaining a high volume of fresh, relatable material for your ad campaigns. brand videos ugc brand videos ## Related questions [Can I post UGC Videos to my social channels?](/resources/faq/can-i-post-ugc-videos-to-my-social-channels) [What is Creator Product Gifting or Seeding?](/resources/faq/what-is-creator-product-gifting-or-seeding) [How do I send my products to creators in LATAM?](/resources/faq/how-do-i-send-my-products-to-creators-in-latam) [Is the video delivered fully edited (captions, transitions, music, etc.) or do we receive raw footage?](/resources/faq/is-the-video-delivered-fully-edited-captions-transitions-music-etc-or-do-we-rece)[Storyboard / Script: Who owns the brief and scriptwriting — is that something your team handles, or do we provide it? Can we have an approval step before the creator starts filming?](/resources/faq/storyboard-script-who-owns-the-brief-and-scriptwriting-is-that-something-your-te) Last updated: Aug 23, 2026 UGC LATAM Connecting brands with Latin America's top UGC creators and affiliate influencers. [](https://www.linkedin.com/company/latam-ugc)[](https://www.instagram.com/getugclatam)[](https://www.youtube.com/@ugclatam) ### Company - [UGC Mexico](/ugc-mexico) - [Sponsors](/sponsors) - [Affiliate Partners](/affiliates) - [Privacy Policy](/privacy) - [Terms of Service](/terms) ### Industry type - [Fashion & Beauty](/industries/fashion-beauty) - [Fitness & Health](/industries/fitness-health) - [Health & Nutrition](/industries/health-nutrition) - [Lifestyle](/industries/lifestyle) - [View all industries](/industries) Top creators by country ▼ - [Mexico ](/top-creators/mexico) - [Guatemala ](/top-creators/guatemala) - [Belize ](/top-creators/belize) - [El Salvador ](/top-creators/el-salvador) - [Honduras ](/top-creators/honduras) - [Nicaragua ](/top-creators/nicaragua) - [Costa Rica ](/top-creators/costa-rica) - [Panama ](/top-creators/panama) - [Dominican Republic ](/top-creators/dominican-republic) - [Puerto Rico ](/top-creators/puerto-rico) - [Colombia ](/top-creators/colombia) - [Venezuela ](/top-creators/venezuela) - [Ecuador ](/top-creators/ecuador) - [Peru ](/top-creators/peru) - [Bolivia ](/top-creators/bolivia) - [Chile ](/top-creators/chile) - [Paraguay ](/top-creators/paraguay) - [Uruguay ](/top-creators/uruguay) - [Argentina ](/top-creators/argentina) - [Brazil ](/top-creators/brazil) ### Top creators by country - [Mexico ](/top-creators/mexico) - [Guatemala ](/top-creators/guatemala) - [Belize ](/top-creators/belize) - [El Salvador ](/top-creators/el-salvador) - [Honduras ](/top-creators/honduras) - [Nicaragua ](/top-creators/nicaragua) - [Costa Rica ](/top-creators/costa-rica) - [Panama ](/top-creators/panama) - [Dominican Republic ](/top-creators/dominican-republic) - [Puerto Rico ](/top-creators/puerto-rico) - [Colombia ](/top-creators/colombia) - [Venezuela ](/top-creators/venezuela) - [Ecuador ](/top-creators/ecuador) - [Peru ](/top-creators/peru) - [Bolivia ](/top-creators/bolivia) - [Chile ](/top-creators/chile) - [Paraguay ](/top-creators/paraguay) - [Uruguay ](/top-creators/uruguay) - [Argentina ](/top-creators/argentina) - [Brazil ](/top-creators/brazil) © 2026 UGC LATAM. All Rights Reserved. 🇺🇸 English