--- title: "What is UGC? User-generated content explained | UGC LATAM" description: "User-generated content is video or photo made by real customers and creators, not by a brand studio. Here is how UGC works and why brands buy it." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.ugclatam.io/#organization", "name": "UGC LATAM", "url": "https://www.ugclatam.io", "logo": { "@type": "ImageObject", "url": "https://www.ugclatam.io/logo.png" }, "sameAs": [ "https://www.linkedin.com/company/latam-ugc", "https://www.instagram.com/getugclatam", "https://www.youtube.com/@ugclatam" ], "areaServed": { "@type": "Place", "name": "Latin America" } }, { "@type": "WebSite", "@id": "https://www.ugclatam.io/#website", "url": "https://www.ugclatam.io", "name": "UGC LATAM", "inLanguage": "en-US", "publisher": { "@id": "https://www.ugclatam.io/#organization" } } ] }, [ { "@context": "https://schema.org", "@type": "FAQPage", "@id": "https://www.ugclatam.io/resources/faq/what-is-ugc#faq", "url": "https://www.ugclatam.io/resources/faq/what-is-ugc", "inLanguage": "en-US", "datePublished": "2026-04-07T16:25:59.496+00:00", "dateModified": "2026-08-23T15:38:08.429646+00:00", "isPartOf": { "@type": "WebSite", "name": "UGC LATAM", "url": "https://www.ugclatam.io" }, "about": { "@type": "Thing", "name": "Campaigns & Products" }, "mainEntity": [ { "@type": "Question", "name": "What is UGC (User-Generated Content)?", "acceptedAnswer": { "@type": "Answer", "text": "UGC, or user-generated content, is authentic content created by real people β€” not brands β€” including videos, photos, and reviews. Brands use UGC for advertising because it builds trust and converts better than traditional ads. UGC creators in Latin America produce this content professionally for brand campaigns." } }, { "@type": "Question", "name": "What is a UGC creator?", "acceptedAnswer": { "@type": "Answer", "text": "A UGC creator is someone who creates authentic-style content for brands on a paid basis. Unlike influencers, UGC creators focus on content quality rather than follower count. Brands use the content in their own paid ads and social channels. UGC LATAM specializes in connecting brands with UGC creators across Latin America." } } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.ugclatam.io" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.ugclatam.io/resources" }, { "@type": "ListItem", "position": 3, "name": "FAQ", "item": "https://www.ugclatam.io/resources/faq" }, { "@type": "ListItem", "position": 4, "name": "What Is UGC? ", "item": "https://www.ugclatam.io/resources/faq/what-is-ugc" } ] } ] ] --- Marketing [![UGC LATAM](/assets/ugc-latam-logo-DO7Zvvaj.webp)](/) Product [Industries](/industries)[Content Genie](/content-engine)[Resources](/resources/blog)[Why Us](/why-choose-ugclatam) πŸ‡ΊπŸ‡Έ [Login](/login)[Brands/Agencies](/demo)[For Creators](/es/registro-creadores) [Industry News ](/resources/blog)[FAQ ](/resources/faq)[UGC Calculator ](/resources/calculator)[Campaign Types ](/resources/campaign-types)[Video Guides ](/resources/videos) [FAQ](/resources/faq)Campaigns & Products # What Is UGC? Copy link Share on WhatsApp Last updated: Aug 23, 2026 **User-generated content**, commonly known as **UGC**, refers to any form of content such as videos, photos, reviews, or social media posts created by real people rather than by brands or professional production companies. In the context of modern marketing, it specifically highlights authentic experiences where creators showcase how they use a product or service in their daily lives. Unlike traditional high-budget advertisements, UGC feels personal and relatable because it comes from a peer perspective, making it one of the most powerful tools for building trust with a target audience. For brands looking to grow in the Latin American market, **UGC** serves as a bridge to establish genuine connections with consumers who value **authenticity** over polished corporate messaging. By leveraging content created by real users, companies can demonstrate **social proof** and show their products in real-world settings. This approach not only humanizes the brand but also significantly improves engagement rates and conversion levels, as shoppers are much more likely to purchase a product after seeing a recommendation from someone they perceive as a real person. Implementing a **UGC** strategy involves collaborating with creators who understand your brand values and can produce high-quality, organic-style content that resonates with your specific demographic. This content can be repurposed across your social media channels, website, and paid advertising campaigns to create a consistent and trustworthy brand image. By focusing on real stories and honest feedback, UGC helps businesses move away from intrusive advertising and toward a community-driven marketing model that drives long-term loyalty. ugc brands ## Related questions [Can I post UGC Videos to my social channels?](/resources/faq/can-i-post-ugc-videos-to-my-social-channels) [What is Creator Product Gifting or Seeding?](/resources/faq/what-is-creator-product-gifting-or-seeding) [How do I send my products to creators in LATAM?](/resources/faq/how-do-i-send-my-products-to-creators-in-latam) [Is the video delivered fully edited (captions, transitions, music, etc.) or do we receive raw footage?](/resources/faq/is-the-video-delivered-fully-edited-captions-transitions-music-etc-or-do-we-rece)[Storyboard / Script: Who owns the brief and scriptwriting β€” is that something your team handles, or do we provide it? Can we have an approval step before the creator starts filming?](/resources/faq/storyboard-script-who-owns-the-brief-and-scriptwriting-is-that-something-your-te) Last updated: Aug 23, 2026 UGC LATAM Connecting brands with Latin America's top UGC creators and affiliate influencers. [](https://www.linkedin.com/company/latam-ugc)[](https://www.instagram.com/getugclatam)[](https://www.youtube.com/@ugclatam) ### Company - [UGC Mexico](/ugc-mexico) - [Sponsors](/sponsors) - [Affiliate Partners](/affiliates) - [Privacy Policy](/privacy) - [Terms of Service](/terms) ### Industry type - [Fashion & Beauty](/industries/fashion-beauty) - [Fitness & Health](/industries/fitness-health) - [Health & Nutrition](/industries/health-nutrition) - [Lifestyle](/industries/lifestyle) - [View all industries](/industries) Top creators by country β–Ό - [Mexico ](/top-creators/mexico) - [Guatemala ](/top-creators/guatemala) - [Belize ](/top-creators/belize) - [El Salvador ](/top-creators/el-salvador) - [Honduras ](/top-creators/honduras) - [Nicaragua ](/top-creators/nicaragua) - [Costa Rica ](/top-creators/costa-rica) - [Panama ](/top-creators/panama) - [Dominican Republic ](/top-creators/dominican-republic) - [Puerto Rico ](/top-creators/puerto-rico) - [Colombia ](/top-creators/colombia) - [Venezuela ](/top-creators/venezuela) - [Ecuador ](/top-creators/ecuador) - [Peru ](/top-creators/peru) - [Bolivia ](/top-creators/bolivia) - [Chile ](/top-creators/chile) - [Paraguay ](/top-creators/paraguay) - [Uruguay ](/top-creators/uruguay) - [Argentina ](/top-creators/argentina) - [Brazil ](/top-creators/brazil) ### Top creators by country - [Mexico ](/top-creators/mexico) - [Guatemala ](/top-creators/guatemala) - [Belize ](/top-creators/belize) - [El Salvador ](/top-creators/el-salvador) - [Honduras ](/top-creators/honduras) - [Nicaragua ](/top-creators/nicaragua) - [Costa Rica ](/top-creators/costa-rica) - [Panama ](/top-creators/panama) - [Dominican Republic ](/top-creators/dominican-republic) - [Puerto Rico ](/top-creators/puerto-rico) - [Colombia ](/top-creators/colombia) - [Venezuela ](/top-creators/venezuela) - [Ecuador ](/top-creators/ecuador) - [Peru ](/top-creators/peru) - [Bolivia ](/top-creators/bolivia) - [Chile ](/top-creators/chile) - [Paraguay ](/top-creators/paraguay) - [Uruguay ](/top-creators/uruguay) - [Argentina ](/top-creators/argentina) - [Brazil ](/top-creators/brazil) Β© 2026 UGC LATAM. 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