---
title: "How to build a creator roster with Lists | UGC LATAM"
url: https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster
description: "Learn how to group creators into a roster with Lists on UGC LATAM, link it to a campaign, publish a public page and collect client approvals."
lang: en
---

Training

Creators

For brands, For agencies

1 min 27 s

# How to build a creator roster and share it for approval

Chad Smalley (https://www.ugclatam.io/about/chad-smalley)

Published November 14, 2026 · Last updated November 14, 2026

## Short answer

To build a creator roster on UGC LATAM, open Creators, go to the Lists tab and click New List. Add creators with the green plus on any creator card. Open the list, click Edit list to link it to a campaign, then Publish portfolio and Copy link. Clients approve creators on the public page without an account.

Start free: https://www.ugclatam.io/demo
Book a demo: https://www.ugclatam.io/demo/step-2

## In this video

1. 0:00 What Lists are for
2. 0:06 Create a list
3. 0:20 Add creators to the list
4. 0:33 Review your roster
5. 0:43 Add a logo and link a campaign
6. 0:54 Publish and share the public page
7. 1:11 Client approvals

## Steps

1. In Creators, open the Lists tab and click New List.
2. Give it a name, a short description and a color, then click Create List.
3. Go back to Creator Search, click the green plus on a creator card, tick the list and click Save changes.
4. Open the list and click Edit list. Upload a logo, link the list to a campaign and click Update List.
5. Click Publish portfolio, then Copy link to share the list with a client or your team.
6. On the public page, the client selects creators, types their name and clicks Submit approvals.
7. Check the Client approved counter in your list. Use Unpublish to turn the page off.

Part of our guide: all UGC LATAM video guides (https://www.ugclatam.io/resources/videos)

## Transcript

Lists let you group creators into a roster for a campaign, a client or a market, and share it for approval. In Creators, open the Lists tab. Favorites is pinned at the top, and your own lists are below it.

Click New List. Give it a name, a short description and a color, then click Create List. To fill the list, go back to Creator Search and click the green plus on any creator card.

Tick the list and click Save changes. The plus now shows how many lists the creator is in. You can also use Add To List on a creator's profile.

Open the list to see your roster: number of creators, total followers and average engagement, with each creator's categories, followers, engagement and XP. Click Edit list to finish it. Upload a logo, and link the list to a campaign so you can invite these creators straight to it.

Click Update List. Every list can have a public page. Click Publish portfolio, then Copy link to share it with a client or your team.

They do not need an account. On the public page, they see your brand, the roster totals and every creator, and can open each portfolio. To approve, they select the creators they want, type their name, and click Submit approvals.

Back in your list, the Client approved counter shows who was chosen. Use Unpublish to turn the page off at any time.

## Frequently asked questions

### What is a creator list on UGC LATAM?

A list groups creators into a roster for a campaign, a client or a market. It shows the number of creators, total followers and average engagement, and can be linked to a campaign so you can invite those creators directly.

### How does a brand add a creator to a list?

In Creator Search, click the green plus on a creator card, tick the list and click Save changes. You can also use Add To List on the creator's profile.

### Can a client approve creators without a UGC LATAM account?

Yes. Publish the list and copy its link. On the public page the client selects the creators they want, types their name and clicks Submit approvals. The Client approved counter in your list shows who was chosen.

Part of our guide: the UGC LATAM creator database (https://www.ugclatam.io/product/creator-database)

## Related

- How to find UGC creators in Latin America with Creator Search: https://www.ugclatam.io/resources/videos/how-to-find-ugc-creators
- How to invite creators to a campaign: https://www.ugclatam.io/resources/videos/how-to-invite-creators-to-a-campaign

Quick answers

Answers brands ask before starting

Straight answers from the UGC LATAM team — updated as the platform evolves.

Question 1

## What is a creator list on UGC LATAM?

**A list groups creators into a roster for a campaign, a client or a market.** It shows the number of creators, total followers and average engagement, and can be linked to a campaign so you can invite those creators directly.

## Watch next

1:02

Creators

### How to invite creators to a campaign
https://www.ugclatam.io/resources/videos/how-to-invite-creators-to-a-campaign

1:30

Creators

### How to find UGC creators in Latin America with Creator Search
https://www.ugclatam.io/resources/videos/how-to-find-ugc-creators

1:20

Content Genie

### How to set up your Brand DNA in Content Genie
https://www.ugclatam.io/resources/videos/how-to-set-up-brand-dna

All training videos (https://www.ugclatam.io/resources/videos)

## Cookies

We use cookies to understand how this site is used. You can change your choice at any time from the footer.

Privacy policy (https://www.ugclatam.io/privacy)

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://www.ugclatam.io/#organization",
        "name": "UGC LATAM",
        "foundingDate": "2025",
        "founder": {
          "@id": "https://www.ugclatam.io/about/chad-smalley#person"
        },
        "description": "Creator marketplace and UGC platform connecting brands and agencies with vetted creators in Latin America.",
        "disambiguatingDescription": "UGC LATAM (ugclatam.io) is a software platform and creator marketplace, not an agency.",
        "knowsAbout": [
          "user-generated content",
          "creator marketing",
          "influencer marketing",
          "TikTok Shop",
          "Latin American creator economy"
        ],
        "url": "https://www.ugclatam.io",
        "logo": {
          "@type": "ImageObject",
          "url": "https://www.ugclatam.io/logo.png"
        },
        "sameAs": [
          "https://www.linkedin.com/company/latam-ugc",
          "https://www.instagram.com/getugclatam",
          "https://www.youtube.com/@ugclatam"
        ],
        "areaServed": {
          "@type": "Place",
          "name": "Latin America"
        }
      },
      {
        "@type": "WebSite",
        "@id": "https://www.ugclatam.io/#website",
        "url": "https://www.ugclatam.io",
        "name": "UGC LATAM",
        "inLanguage": "en-US",
        "publisher": {
          "@id": "https://www.ugclatam.io/#organization"
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#webpage",
        "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster",
        "name": "How to build a creator roster with Lists | UGC LATAM",
        "@type": "WebPage",
        "about": {
          "@id": "https://www.ugclatam.io/#organization"
        },
        "headline": "How to build a creator roster and share it for approval",
        "isPartOf": {
          "@id": "https://www.ugclatam.io/#website"
        },
        "publisher": {
          "@id": "https://www.ugclatam.io/#organization"
        },
        "breadcrumb": {
          "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#breadcrumb"
        },
        "inLanguage": "en-US",
        "description": "Learn how to group creators into a roster with Lists on UGC LATAM, link it to a campaign, publish a public page and collect client approvals.",
        "primaryImageOfPage": {
          "@type": "ImageObject",
          "url": "https://ubmpjjdfsadjgvvozjfq.supabase.co/storage/v1/object/public/video-thumbnails/training/creators-lists-en-v1.jpg"
        },
        "mainEntity": {
          "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#video"
        }
      },
      {
        "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#breadcrumb",
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "item": "https://www.ugclatam.io/",
            "name": "Home",
            "@type": "ListItem",
            "position": 1
          },
          {
            "item": "https://www.ugclatam.io/resources",
            "name": "Resources",
            "@type": "ListItem",
            "position": 2
          },
          {
            "item": "https://www.ugclatam.io/resources/videos",
            "name": "Videos",
            "@type": "ListItem",
            "position": 3
          },
          {
            "item": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster",
            "name": "How to build a creator roster and share it for approval",
            "@type": "ListItem",
            "position": 4
          }
        ]
      },
      {
        "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#faq",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "name": "What is a creator list on UGC LATAM?",
            "@type": "Question",
            "acceptedAnswer": {
              "text": "A list groups creators into a roster for a campaign, a client or a market. It shows the number of creators, total followers and average engagement, and can be linked to a campaign so you can invite those creators directly.",
              "@type": "Answer"
            }
          },
          {
            "name": "How does a brand add a creator to a list?",
            "@type": "Question",
            "acceptedAnswer": {
              "text": "In Creator Search, click the green plus on a creator card, tick the list and click Save changes. You can also use Add To List on the creator's profile.",
              "@type": "Answer"
            }
          },
          {
            "name": "Can a client approve creators without a UGC LATAM account?",
            "@type": "Question",
            "acceptedAnswer": {
              "text": "Yes. Publish the list and copy its link. On the public page the client selects the creators they want, types their name and clicks Submit approvals. The Client approved counter in your list shows who was chosen.",
              "@type": "Answer"
            }
          }
        ],
        "mainEntityOfPage": {
          "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#webpage"
        }
      },
      {
        "@type": "VideoObject",
        "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#video",
        "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster",
        "name": "How to build a creator roster and share it for approval",
        "description": "Learn how to group creators into a roster with Lists on UGC LATAM, link it to a campaign, publish a public page and collect client approvals.",
        "thumbnailUrl": "https://ubmpjjdfsadjgvvozjfq.supabase.co/storage/v1/object/public/video-thumbnails/training/creators-lists-en-v1.jpg",
        "uploadDate": "2026-11-14T12:06:02.843Z",
        "duration": "PT1M27S",
        "embedUrl": "https://player.vimeo.com/video/1246567495",
        "inLanguage": "en",
        "transcript": "Lists let you group creators into a roster for a campaign, a client or a market, and share it for approval. In Creators, open the Lists tab. Favorites is pinned at the top, and your own lists are below it.\n\nClick New List. Give it a name, a short description and a color, then click Create List. To fill the list, go back to Creator Search and click the green plus on any creator card.\n\nTick the list and click Save changes. The plus now shows how many lists the creator is in. You can also use Add To List on a creator's profile.\n\nOpen the list to see your roster: number of creators, total followers and average engagement, with each creator's categories, followers, engagement and XP. Click Edit list to finish it. Upload a logo, and link the list to a campaign so you can invite these creators straight to it.\n\nClick Update List. Every list can have a public page. Click Publish portfolio, then Copy link to share it with a client or your team.\n\nThey do not need an account. On the public page, they see your brand, the roster totals and every creator, and can open each portfolio. To approve, they select the creators they want, type their name, and click Submit approvals.\n\nBack in your list, the Client approved counter shows who was chosen. Use Unpublish to turn the page off at any time.",
        "publisher": {
          "@id": "https://www.ugclatam.io/#organization"
        },
        "hasPart": [
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-0",
            "name": "What Lists are for",
            "startOffset": 0,
            "endOffset": 6,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=0"
          },
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-6",
            "name": "Create a list",
            "startOffset": 6,
            "endOffset": 20,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=6"
          },
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-20",
            "name": "Add creators to the list",
            "startOffset": 20,
            "endOffset": 33,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=20"
          },
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-33",
            "name": "Review your roster",
            "startOffset": 33,
            "endOffset": 43,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=33"
          },
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-43",
            "name": "Add a logo and link a campaign",
            "startOffset": 43,
            "endOffset": 54,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=43"
          },
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-54",
            "name": "Publish and share the public page",
            "startOffset": 54,
            "endOffset": 71,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=54"
          },
          {
            "@type": "Clip",
            "@id": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster#clip-71",
            "name": "Client approvals",
            "startOffset": 71,
            "endOffset": 87.4,
            "url": "https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster?t=71"
          }
        ]
      }
    ]
  }
]
```