--- title: "How to create a UGC campaign with creators | UGC LATAM" url: https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign description: "Watch how to create a UGC campaign on UGC LATAM in 2 minutes: objective, budget per video, creator demographics, content guidelines and publishing." lang: en --- Training Campaigns For brands, For agencies 2 min 7 s # How to create a UGC campaign on UGC LATAM Chad Smalley (https://www.ugclatam.io/about/chad-smalley) Published November 14, 2026 · Last updated November 14, 2026 ## Short answer To create a UGC campaign on UGC LATAM, open Campaigns and click Add Campaign. The seven-step wizard asks for your objective, channels, budget per video and number of creators, then creator demographics, basic information and content guidelines. Review everything in step seven and click Publish, or Save as Draft. Start free: https://www.ugclatam.io/demo Book a demo: https://www.ugclatam.io/demo/step-2 ## In this video 1. 0:00 What a campaign includes 2. 0:08 Open Campaigns and Add Campaign 3. 0:14 Step 1: objective, channels and budget 4. 0:48 Step 2: creator demographics 5. 1:05 Step 3: basic information and images 6. 1:20 Steps 4 and 5: optional extras 7. 1:33 Step 6: content guidelines 8. 1:44 Step 7: review and publish ## Steps 1. Open Campaigns from the left menu and click Add Campaign. 2. Step one: choose your business type, campaign objective, social channels and end date, then set the creator experience level. 3. Under Financials, enter how many creators you need, your budget per video and the number of videos per creator. The total budget is calculated for you. 4. Step two, Creator Demographics: choose age range, gender, languages, required experience and target countries. 5. Step three, Basic Information: name the campaign, confirm the category, write the description and add a thumbnail and one gallery image. 6. Steps four and five are optional: training video and brand files, then product gifting. Click Next to skip them. 7. Step six, Content Guidelines: say what to do, what to avoid, your framework, a suggested shot list and your video script details. 8. Step seven, Review and Submit: check each section, then click Publish, or Save as Draft to finish later. Part of our guide: all UGC LATAM video guides (https://www.ugclatam.io/resources/videos) ## Transcript A campaign tells creators what you need, who you are looking for and what you pay. Here is how to create one, filling in only the required fields. Open Campaigns from the left menu and click Add Campaign. The wizard has seven steps. Step one. Choose your business type, then your campaign objective. Each objective shows its starting price. Select the social channels where creators will post, and set an end date. The start date is optional. Set the creator experience level. A higher level brings more experienced creators and a higher price range per video. Under Financials, enter how many creators you need, your budget per video and the number of videos per creator. Your total campaign budget is calculated for you. Then click Next. Step two is Creator Demographics. Choose the age range, gender and languages. Then say whether creators need brand deal experience, TikTok Live experience or a minimum number of XP points. Select your target countries, then split your creators across them. Step three is Basic Information. Give the campaign a clear name, confirm the category, and write a short description and the campaign details. Add a thumbnail image, crop it to sixteen by nine, and upload at least one gallery image. Steps four and five are optional. Step four adds a creator training video, platform guidelines and brand files. Step five sets up product gifting. Click Next to skip them. Step six is Content Guidelines. Tell creators what to do, what to avoid, your detailed framework and a suggested shot list. Then add your video script details. Step seven is Review and Submit. Check each section, and click Edit to change anything. At the bottom you see the total campaign budget. Click Publish to go live, or Save as Draft to finish later. Your campaign then opens on its own page, where you manage it from now on. Next, learn how to manage an existing campaign. ## Frequently asked questions ### How many steps does it take to create a campaign on UGC LATAM? The campaign wizard has seven steps: objective and financials, creator demographics, basic information, training and brand files, product gifting, content guidelines, and review and submit. Steps four and five are optional. ### How is the total campaign budget calculated? You enter how many creators you need, your budget per video and the number of videos per creator. UGC LATAM calculates the total campaign budget for you and shows it again on the review step before you publish. ### Can a brand require TikTok Live or brand deal experience from creators? Yes. In Creator Demographics you choose age range, gender and languages, then say whether creators need brand deal experience, TikTok Live experience or a minimum number of XP points. You also select target countries and split creators across them. Part of our guide: campaign management on UGC LATAM (https://www.ugclatam.io/product/campaign-management) ## Related - How to manage a campaign and update the creator brief: https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief - How to write UGC scripts, hooks and CTAs with Content Genie: https://www.ugclatam.io/resources/videos/how-to-write-ugc-scripts Quick answers Answers brands ask before starting Straight answers from the UGC LATAM team — updated as the platform evolves. Question 1 ## How many steps does it take to create a campaign on UGC LATAM? **The campaign wizard has seven steps: objective and financials, creator demographics, basic information, training and brand files, product gifting, content guidelines, and review and submit.** Steps four and five are optional. ## Watch next 1:44 Campaigns ### How to review, revise and approve creator videos https://www.ugclatam.io/resources/videos/how-to-review-and-approve-creator-videos 2:19 Campaigns ### How to manage a campaign and update the creator brief https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief 1:14 Campaigns ### How to build and share a portfolio of approved videos https://www.ugclatam.io/resources/videos/how-to-build-a-video-portfolio All training videos (https://www.ugclatam.io/resources/videos) ## Cookies We use cookies to understand how this site is used. You can change your choice at any time from the footer. Privacy policy (https://www.ugclatam.io/privacy) ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.ugclatam.io/#organization", "name": "UGC LATAM", "foundingDate": "2025", "founder": { "@id": "https://www.ugclatam.io/about/chad-smalley#person" }, "description": "Creator marketplace and UGC platform connecting brands and agencies with vetted creators in Latin America.", "disambiguatingDescription": "UGC LATAM (ugclatam.io) is a software platform and creator marketplace, not an agency.", "knowsAbout": [ "user-generated content", "creator marketing", "influencer marketing", "TikTok Shop", "Latin American creator economy" ], "url": "https://www.ugclatam.io", "logo": { "@type": "ImageObject", "url": "https://www.ugclatam.io/logo.png" }, "sameAs": [ "https://www.linkedin.com/company/latam-ugc", "https://www.instagram.com/getugclatam", "https://www.youtube.com/@ugclatam" ], "areaServed": { "@type": "Place", "name": "Latin America" } }, { "@type": "WebSite", "@id": "https://www.ugclatam.io/#website", "url": "https://www.ugclatam.io", "name": "UGC LATAM", "inLanguage": "en-US", "publisher": { "@id": "https://www.ugclatam.io/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@id": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign#webpage", "url": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign", "name": "How to create a UGC campaign with creators | UGC LATAM", "@type": "WebPage", "about": { "@id": "https://www.ugclatam.io/#organization" }, "headline": "How to create a UGC campaign on UGC LATAM", "isPartOf": { "@id": "https://www.ugclatam.io/#website" }, "publisher": { "@id": "https://www.ugclatam.io/#organization" }, "breadcrumb": { "@id": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign#breadcrumb" }, "inLanguage": "en-US", "description": "Watch how to create a UGC campaign on UGC LATAM in 2 minutes: objective, budget per video, creator demographics, content guidelines and publishing.", "primaryImageOfPage": { "@type": "ImageObject", "url": "https://ubmpjjdfsadjgvvozjfq.supabase.co/storage/v1/object/public/video-thumbnails/training/campaigns-create-en-v1.jpg" }, "mainEntity": { "@id": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign#video" } }, { "@id": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.ugclatam.io/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.ugclatam.io/resources", "name": "Resources", "@type": "ListItem", "position": 2 }, { "item": "https://www.ugclatam.io/resources/videos", "name": "Videos", "@type": "ListItem", "position": 3 }, { "item": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign", "name": "How to create a UGC campaign on UGC LATAM", "@type": "ListItem", "position": 4 } ] }, { "@id": "https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign#faq", "@type": "FAQPage", "mainEntity": [ { "name": "How many steps does it take to create a campaign on UGC LATAM?", "@type": "Question", "acceptedAnswer": { "text": "The campaign wizard has seven steps: objective and financials, creator demographics, basic information, training and brand files, product gifting, content guidelines, and review and submit. 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Here is how to create one, filling in only the required fields. Open Campaigns from the left menu and click Add Campaign.\n\nThe wizard has seven steps. Step one. Choose your business type, then your campaign objective.\n\nEach objective shows its starting price. Select the social channels where creators will post, and set an end date. The start date is optional.\n\nSet the creator experience level. A higher level brings more experienced creators and a higher price range per video. Under Financials, enter how many creators you need, your budget per video and the number of videos per creator.\n\nYour total campaign budget is calculated for you. Then click Next. Step two is Creator Demographics.\n\nChoose the age range, gender and languages. Then say whether creators need brand deal experience, TikTok Live experience or a minimum number of XP points. Select your target countries, then split your creators across them.\n\nStep three is Basic Information. 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