--- title: "How to find UGC creators in Latin America | UGC LATAM" url: https://www.ugclatam.io/resources/videos/how-to-find-ugc-creators description: "See how to find UGC creators on UGC LATAM: search by keyword, filter by country, followers and engagement, save favorites and open full profiles." lang: en --- Training Creators For brands, For agencies 1 min 30 s # How to find UGC creators in Latin America with Creator Search Chad Smalley (https://www.ugclatam.io/about/chad-smalley) Published November 14, 2026 · Last updated November 14, 2026 ## Short answer To find UGC creators on UGC LATAM, open Creators and use Creator Search. Type a keyword, pick TikTok, Instagram or YouTube, and filter by category, country, followers and XP level. Advanced adds engagement rate, language and brand-deal experience. Click a card to open the full profile, then save, list or invite the creator. Start free: https://www.ugclatam.io/demo Book a demo: https://www.ugclatam.io/demo/step-2 ## In this video 1. 0:00 What Creator Search is for 2. 0:07 Search and choose a platform 3. 0:16 Basic filters 4. 0:26 Advanced filters 5. 0:41 Creator cards and favorites 6. 0:53 The creator profile 7. 1:20 Add to a list or invite ## Steps 1. Open Creators in the menu. 2. Type a name or keyword in the search bar and pick a platform: TikTok, Instagram or YouTube. 3. Narrow the results by category, gender, age, followers, XP level, country and city. 4. Open Advanced to filter by engagement rate, topics, spoken language, TikTok Shop experience, paid brand-deal experience and more. 5. Click the heart to save a creator as a favorite. 6. Click a card to open the full profile: General, Social, Portfolio and Experience. 7. From the profile, add the creator to a list or invite them to a campaign or a job. Part of our guide: all UGC LATAM video guides (https://www.ugclatam.io/resources/videos) ## Transcript Creator Search is where you find Latin American creators for your brand. Open Creators in the menu to start. Type a name or keyword in the search bar. Switch between card view and list view, and pick a platform: TikTok, Instagram or YouTube. Narrow the results with the filters: category, gender, age, followers, XP level, country and city. The counter on the right shows how many creators match. For more detail, open Advanced. Filter by engagement rate, topics the creator talks about, spoken language, TikTok Shop experience, paid brand-deal experience, creator type, work type and compensation preference. On each card you see the creator's tier, country, followers, engagement and connected platforms. Click the heart to save a creator as a favorite. The Favorites button shows only the creators you saved. Click a card to open the full profile. The General tab shows total followers, estimated views, average engagement, the creator's bio, languages, categories and work type. Social shows each connected account, with bio, top hashtags, recent posts and follower demographics. Portfolio shows the creator's latest images and videos. Experience shows the campaigns and jobs this creator has done with you. From the profile you can add the creator to a list, or invite them to a campaign or a job. The next videos cover both. ## Frequently asked questions ### How does a brand find creators in Latin America on UGC LATAM? Open Creators and use Creator Search. Search by name or keyword, pick TikTok, Instagram or YouTube, and filter by category, gender, age, followers, XP level, country and city. A counter shows how many creators match. ### Can a brand filter creators by TikTok Shop or paid brand-deal experience? Yes. The Advanced filters include engagement rate, topics, spoken language, TikTok Shop experience, paid brand-deal experience, creator type, work type and compensation preference. ### What does a creator profile show on UGC LATAM? Four tabs. General shows followers, estimated views, engagement, bio, languages and categories. Social shows each connected account with recent posts and follower demographics. Portfolio shows recent images and videos. Experience shows campaigns and jobs done with you. Part of our guide: the UGC LATAM creator database (https://www.ugclatam.io/product/creator-database) ## Related - How to manage a campaign and update the creator brief: https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief - How to build a creator roster and share it for approval: https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster Quick answers Answers brands ask before starting Straight answers from the UGC LATAM team — updated as the platform evolves. Question 1 ## How does a brand find creators in Latin America on UGC LATAM? **Open Creators and use Creator Search.** Search by name or keyword, pick TikTok, Instagram or YouTube, and filter by category, gender, age, followers, XP level, country and city. A counter shows how many creators match. ## Watch next 1:02 Creators ### How to invite creators to a campaign https://www.ugclatam.io/resources/videos/how-to-invite-creators-to-a-campaign 1:27 Creators ### How to build a creator roster and share it for approval https://www.ugclatam.io/resources/videos/how-to-build-a-creator-roster 1:20 Content Genie ### How to set up your Brand DNA in Content Genie https://www.ugclatam.io/resources/videos/how-to-set-up-brand-dna All training videos (https://www.ugclatam.io/resources/videos) ## Cookies We use cookies to understand how this site is used. You can change your choice at any time from the footer. 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Open Creators in the menu to start. Type a name or keyword in the search bar.\n\nSwitch between card view and list view, and pick a platform: TikTok, Instagram or YouTube. Narrow the results with the filters: category, gender, age, followers, XP level, country and city. The counter on the right shows how many creators match.\n\nFor more detail, open Advanced. Filter by engagement rate, topics the creator talks about, spoken language, TikTok Shop experience, paid brand-deal experience, creator type, work type and compensation preference. On each card you see the creator's tier, country, followers, engagement and connected platforms.\n\nClick the heart to save a creator as a favorite. The Favorites button shows only the creators you saved. Click a card to open the full profile.\n\nThe General tab shows total followers, estimated views, average engagement, the creator's bio, languages, categories and work type. 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