--- title: "Creator brief: how to manage your campaign | UGC LATAM" url: https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief description: "See how to manage a live campaign on UGC LATAM: status, creator brief, video references, scripts, budget, creators and analytics, in about 2 minutes." lang: en --- Training Campaigns For brands, For agencies 2 min 20 s # How to manage a campaign and update the creator brief Chad Smalley (https://www.ugclatam.io/about/chad-smalley) Published November 14, 2026 · Last updated November 14, 2026 ## Short answer To manage a campaign on UGC LATAM, open Campaigns and click the campaign. The Overview tab holds the configuration, the creator brief and the budget. Open Creator brief and click Edit on any block to update the description, references, guidelines, scripts or shot list. Changes are translated for creators automatically, even while the campaign is live. Start free: https://www.ugclatam.io/demo Book a demo: https://www.ugclatam.io/demo/step-2 ## In this video 1. 0:00 Why the creator brief matters 2. 0:09 Open a campaign: status, preview and pause 3. 0:26 The Overview tab 4. 0:40 Edit the creator brief 5. 1:14 Video references 6. 1:27 Video scripts and Content Genie 7. 1:42 Budget and payments 8. 1:50 Creators, My videos and Analytics ## Steps 1. Open Campaigns and click a campaign. A red button on a card means videos are waiting for your review. 2. Use the header to check the status, preview the campaign as creators see it, pause it or change its end date. 3. In the Overview tab, open Creator brief. 4. Click Edit on any block, make your change in the side panel and save. It is translated to Spanish and Portuguese for your creators. 5. In Video References, click Edit, paste a link to an example video, click Add URL and save. 6. In Video Scripts, click Edit to write hooks and talking points, or click Insert from Content Genie. 7. Use Budget, Creators, My videos and Analytics to follow payments, active creators, submitted videos and results. Part of our guide: all UGC LATAM video guides (https://www.ugclatam.io/resources/videos) ## Transcript Once a campaign exists, you manage it from its own page. The most important part is the creator brief, because it is what your creators follow. Open Campaigns and click a campaign. A red button on a card means videos are waiting for your review. The header shows the campaign status. Preview shows the campaign the way creators see it. You can pause a campaign, which stops new applications, and change its end date. The Overview tab has three sections: Overview, Creator brief and Budget. Overview shows the campaign configuration, the details and the creator demographics. The checklist on the right shows what is complete. Now open Creator brief. It has a block for each part of the brief: campaign description, product references, video references, content guidelines, video scripts and the suggested shot list. Every block has its own Edit button. Click Edit, make your change in the side panel and save. What you write is translated to Spanish and Portuguese for your creators automatically. You can keep updating the brief at any time, even while the campaign is live. A live campaign shows a warning before you save, so keep the brief current as you learn what works. Use Video References to show creators the editing style you want. Click Edit, paste a link to an example video from Instagram, TikTok or YouTube, click Add URL, then save your changes. Video Scripts gives creators their hooks and talking points. Click Edit to write them yourself, or click Insert from Content Genie, tick the hooks and scripts you want, and insert them. Content Genie has its own tutorial. Budget shows your creators, videos per creator and price per video, plus what is ready for payment and what you have paid. The Creators tab lists your active creators, with their status, the videos they have delivered and a shortcut to your messages. Invited and Applications show who is still on the way in. My videos groups every submitted video by creator, with filters for videos to review, revisions and approved videos. Analytics shows posts, views, likes and engagement once your creators start posting. Next, learn how to review, revise and approve videos. ## Frequently asked questions ### What is in the creator brief on UGC LATAM? The creator brief has a block for each part: campaign description, product references, video references, content guidelines, video scripts and the suggested shot list. Each block has its own Edit button. ### Can a brand edit the creator brief while a campaign is live? Yes. You can update the brief at any time, including while the campaign is live. A live campaign shows a warning before you save. What you write is translated to Spanish and Portuguese for your creators automatically. ### How does a brand show creators the editing style it wants? Use Video References in the creator brief. Click Edit, paste a link to an example video from Instagram, TikTok or YouTube, click Add URL and save your changes. Part of our guide: campaign management on UGC LATAM (https://www.ugclatam.io/product/campaign-management) ## Related - How to create a UGC campaign on UGC LATAM: https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign - How to find UGC creators in Latin America with Creator Search: https://www.ugclatam.io/resources/videos/how-to-find-ugc-creators Quick answers Answers brands ask before starting Straight answers from the UGC LATAM team — updated as the platform evolves. Question 1 ## What is in the creator brief on UGC LATAM? **The creator brief has a block for each part: campaign description, product references, video references, content guidelines, video scripts and the suggested shot list.** Each block has its own Edit button. ## Watch next 1:44 Campaigns ### How to review, revise and approve creator videos https://www.ugclatam.io/resources/videos/how-to-review-and-approve-creator-videos 1:14 Campaigns ### How to build and share a portfolio of approved videos https://www.ugclatam.io/resources/videos/how-to-build-a-video-portfolio 2:07 Campaigns ### How to create a UGC campaign on UGC LATAM https://www.ugclatam.io/resources/videos/how-to-create-a-ugc-campaign All training videos (https://www.ugclatam.io/resources/videos) ## Cookies We use cookies to understand how this site is used. You can change your choice at any time from the footer. Privacy policy (https://www.ugclatam.io/privacy) ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.ugclatam.io/#organization", "name": "UGC LATAM", "foundingDate": "2025", "founder": { "@id": "https://www.ugclatam.io/about/chad-smalley#person" }, "description": "Creator marketplace and UGC platform connecting brands and agencies with vetted creators in Latin America.", "disambiguatingDescription": "UGC LATAM (ugclatam.io) is a software platform and creator marketplace, not an agency.", "knowsAbout": [ "user-generated content", "creator marketing", "influencer marketing", "TikTok Shop", "Latin American creator economy" ], "url": "https://www.ugclatam.io", "logo": { "@type": "ImageObject", "url": "https://www.ugclatam.io/logo.png" }, "sameAs": [ "https://www.linkedin.com/company/latam-ugc", "https://www.instagram.com/getugclatam", "https://www.youtube.com/@ugclatam" ], "areaServed": { "@type": "Place", "name": "Latin America" } }, { "@type": "WebSite", "@id": "https://www.ugclatam.io/#website", "url": "https://www.ugclatam.io", "name": "UGC LATAM", "inLanguage": "en-US", "publisher": { "@id": "https://www.ugclatam.io/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@id": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief#webpage", "url": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief", "name": "Creator brief: how to manage your campaign | UGC LATAM", "@type": "WebPage", "about": { "@id": "https://www.ugclatam.io/#organization" }, "headline": "How to manage a campaign and update the creator brief", "isPartOf": { "@id": "https://www.ugclatam.io/#website" }, "publisher": { "@id": "https://www.ugclatam.io/#organization" }, "breadcrumb": { "@id": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief#breadcrumb" }, "inLanguage": "en-US", "description": "See how to manage a live campaign on UGC LATAM: status, creator brief, video references, scripts, budget, creators and analytics, in about 2 minutes.", "primaryImageOfPage": { "@type": "ImageObject", "url": "https://ubmpjjdfsadjgvvozjfq.supabase.co/storage/v1/object/public/video-thumbnails/training/campaigns-manage-en-v1.jpg" }, "mainEntity": { "@id": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief#video" } }, { "@id": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.ugclatam.io/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.ugclatam.io/resources", "name": "Resources", "@type": "ListItem", "position": 2 }, { "item": "https://www.ugclatam.io/resources/videos", "name": "Videos", "@type": "ListItem", "position": 3 }, { "item": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief", "name": "How to manage a campaign and update the creator brief", "@type": "ListItem", "position": 4 } ] }, { "@id": "https://www.ugclatam.io/resources/videos/how-to-manage-a-campaign-and-creator-brief#faq", "@type": "FAQPage", "mainEntity": [ { "name": "What is in the creator brief on UGC LATAM?", "@type": "Question", "acceptedAnswer": { "text": "The creator brief has a block for each part: campaign description, product references, video references, content guidelines, video scripts and the suggested shot list. 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The most important part is the creator brief, because it is what your creators follow. Open Campaigns and click a campaign.\n\nA red button on a card means videos are waiting for your review. The header shows the campaign status. Preview shows the campaign the way creators see it.\n\nYou can pause a campaign, which stops new applications, and change its end date. The Overview tab has three sections: Overview, Creator brief and Budget. Overview shows the campaign configuration, the details and the creator demographics.\n\nThe checklist on the right shows what is complete. Now open Creator brief. It has a block for each part of the brief: campaign description, product references, video references, content guidelines, video scripts and the suggested shot list.\n\nEvery block has its own Edit button. Click Edit, make your change in the side panel and save. What you write is translated to Spanish and Portuguese for your creators automatically.\n\nYou can keep updating the brief at any time, even while the campaign is live. A live campaign shows a warning before you save, so keep the brief current as you learn what works. Use Video References to show creators the editing style you want.\n\nClick Edit, paste a link to an example video from Instagram, TikTok or YouTube, click Add URL, then save your changes. Video Scripts gives creators their hooks and talking points. Click Edit to write them yourself, or click Insert from Content Genie, tick the hooks and scripts you want, and insert them.\n\nContent Genie has its own tutorial. Budget shows your creators, videos per creator and price per video, plus what is ready for payment and what you have paid. The Creators tab lists your active creators, with their status, the videos they have delivered and a shortcut to your messages.\n\nInvited and Applications show who is still on the way in. My videos groups every submitted video by creator, with filters for videos to review, revisions and approved videos. 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