Why brands choose UGC LATAM for creator content in Latin America
The only platform built specifically for brands to scale creator marketing across Latin America
20 countries · EN / ES / PT · Free Creator Academy
A platform, not an agency
UGC LATAM is software. Brands run their own campaigns on the platform, from finding creators to reviewing content, with help from our team when they need it. Creators join free and get access to paid campaigns and free training in the Creator Academy.
The company
UGC LATAM launched in 2025 and is run by a team based in Latin America.
Why UGC LATAM vs Alternatives
We're not just another influencer platform. Here's what sets us apart.
LATAM Expertise, Not Generic
Deep market knowledge of 20 countries, local regulations, and cultural nuances - not a one-size-fits-all approach
Creator Quality over Quantity
Every creator is vetted, verified, and tested. Our selective process ensures your brand works with top-tier talent only
End-to-End Platform
From discovery to payment, everything in one place. No juggling multiple tools or losing data across systems
Built-in Compliance & Payments
Payments and contracts managed in the platform
Dedicated Success Team
Bilingual account managers, campaign strategists, and support who understand both your brand and LATAM markets
Advanced AI Technologies
We have integrated the most advanced AI tools and onboarding so you do not have to.
The UGC LATAM Creator Ecosystem
We don't just connect brands with creators—we build, educate, and empower thriving creator communities across every Latin American country.
Active in 20 countries across Latin America
Localized Country Websites
Dedicated creator recruitment and education portals in every major LATAM market—speaking their language, understanding their culture.
Free Creator Academy
Professional instructor-led courses teaching UGC creation, content strategy, and brand partnerships—completely free for all creators.
AI Creator Matching
Advanced AI and automation tools analyze audience demographics, engagement quality, and brand fit—not just follower counts.
Community Events
Educational workshops, networking meetups, and creator summits across Latin America—building real relationships, not just digital connections.
Private Creator Network
Exclusive community forums, mentorship programs, and peer learning groups where creators share knowledge and support each other's growth.
Achievement System
Earn badges, certificates, and exclusive perks as you complete courses, create great content, and grow your creator business.
Organic Creator Pools
Build your own vetted creator network from our thriving communities—pre-educated, engaged, and ready to represent your brand authentically.
Real-Time Analytics
Comprehensive performance dashboards, ROI tracking, and actionable insights to optimize your creator partnerships at scale.
Product Seeding
Streamlined logistics to deliver brand products directly to creators, enabling authentic product content videos and reviews at scale.
Creator Conversation Management
Everything you need to manage creator relationships at scale
Unified Creator Inbox
Manage all creator communications across Instagram DMs, TikTok, WhatsApp, and email in one centralized team inbox
AI-Powered Matching
AI-assisted creator matching
Campaign Automation
Automate briefings, approvals, reminders, and performance reports. Your team focuses on strategy, not admin work
Real-Time Analytics
Track reach, engagement, conversions, and ROI across all campaigns with live dashboards
Multi-Language Support
Platform available in English, Spanish, and Portuguese with auto-translation for creator messages
Contract Management
Contracts managed in the platform
Payment Automation
Payments managed in the platform
Content Approval Workflow
Review, approve, or request changes to creator content before it goes live with markup tools
Performance Benchmarks
Compare creator performance against category averages and identify your top performers
Our founder
Chad Smalley is the founder and CEO of UGC LATAM, a creator marketplace that connects brands with Latin American creators. He is based in Colombia.
FounderRelated
Answers brands ask before starting
Straight answers from the UGC LATAM team — updated as the platform evolves.
What is a UGC platform for Latin America?
A UGC platform for Latin America is software that lets brands find local creators, send briefs and review short videos in Spanish and Portuguese in one place. UGC LATAM is one: brands and agencies work with vetted creators in 20 countries without hiring an agency or managing each creator separately.
Why use a UGC platform instead of hiring creators one by one?
Hiring creators one by one across several countries means separate contracts, payments and briefs for each person. A platform like UGC LATAM keeps creator search, briefs, content review and payments in one place, so a brand can run the same campaign in several Latin American countries at once.
Can brands run campaigns on UGC LATAM themselves?
Yes. UGC LATAM is self-serve: brands and agencies create campaigns, invite creators and review content in the platform on their own. The UGC LATAM team is available to help with setup and questions.
What is UGC LATAM?
UGC LATAM is a creator marketplace and UGC platform for Latin America. Brands and agencies use it to find vetted creators in 20 countries, run Spanish and Portuguese video campaigns and review content in one place. Creators join free and can train in the free Creator Academy.
Is UGC LATAM an agency?
No. UGC LATAM is a software platform and creator marketplace, not an agency. Brands run their own campaigns on the platform, choosing creators, sending briefs and reviewing content, with support from the UGC LATAM team when they need it.
When did UGC LATAM launch?
UGC LATAM launched in 2025. It is a creator marketplace run by a team based in Latin America, and its founder, Chad Smalley, is based in Colombia.
Is UGC LATAM free for creators?
Yes. Creators join UGC LATAM free. They get access to paid brand campaigns and free training in the Creator Academy.