Answers brands ask before starting
Straight answers from the UGC LATAM team — updated as the platform evolves.
How do you calculate UGC campaign ROI?
To calculate UGC campaign ROI, subtract the total campaign cost from the total revenue generated by the content, then divide that figure by the total cost and multiply by 100. For a comprehensive view, marketers must track both direct sales via attribution links and indirect value, such as cost savings on professional content production and improvements in conversion rates across paid social and product pages.