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    UGC Campaign Types

    Compare campaign formats

    📹
    Popular

    Authentic UGC content creation

    Partner with everyday creators to produce authentic, relatable content that resonates with your LATAM audience.

    Key Benefits

    • Authentic, relatable content
    • Cost-effective production
    • High engagement rates

    Best For

    Product reviews and unboxingLifestyle integration contentBefore/after demonstrations
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    🤝
    Popular

    Performance-based partnerships

    Build long-term relationships with influencers who promote your products through their authentic voice.

    Key Benefits

    • Pay-for-performance model
    • Scalable partnerships
    • Access to established audiences

    Best For

    E-commerce product promotionSeasonal campaign amplificationNew product launches
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    🛍️

    Live commerce & social shopping

    Leverage TikTok Shop to sell directly through creator content and live shopping events.

    Key Benefits

    • Direct in-app purchases
    • Real-time engagement
    • Impulse buying optimization

    Best For

    Flash sales and promotionsProduct demonstrationsLive shopping events
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    👥

    Micro-creator campaigns

    Scale your UGC strategy with networks of micro-creators who deliver niche, targeted content.

    Key Benefits

    • Higher engagement rates
    • Niche audience targeting
    • Budget-friendly scaling

    Best For

    Local market penetrationCategory-specific campaignsCommunity building
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    ⭐

    Brand ambassador programs

    Establish ongoing partnerships with select influencers who become true brand advocates.

    Key Benefits

    • Consistent brand messaging
    • Long-term ROI
    • Deeper brand integration

    Best For

    Year-round brand presenceMulti-campaign initiativesBrand storytelling
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    🎥

    Shoppable live streams

    Host engaging live shopping events on TikTok Shop with popular creators.

    Key Benefits

    • Real-time sales conversion
    • High viewer engagement
    • Urgency-driven purchases

    Best For

    Product launch eventsHoliday promotionsCreator takeovers
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