UGC Campaign Types

Compare campaign formats

Authentic UGC content creation

Partner with everyday creators to produce authentic, relatable content that resonates with your LATAM audience.

Key Benefits

Authentic, relatable content
Cost-effective production
High engagement rates

Best For

Product reviews and unboxingLifestyle integration contentBefore/after demonstrations

Performance-based partnerships

Build long-term relationships with influencers who promote your products through their authentic voice.

Key Benefits

Pay-for-performance model
Scalable partnerships
Access to established audiences

Best For

E-commerce product promotionSeasonal campaign amplificationNew product launches

Live commerce & social shopping

Leverage TikTok Shop to sell directly through creator content and live shopping events.

Key Benefits

Direct in-app purchases
Real-time engagement
Impulse buying optimization

Best For

Flash sales and promotionsProduct demonstrationsLive shopping events

Micro-creator campaigns

Scale your UGC strategy with networks of micro-creators who deliver niche, targeted content.

Key Benefits

Higher engagement rates
Niche audience targeting
Budget-friendly scaling

Best For

Local market penetrationCategory-specific campaignsCommunity building

Brand ambassador programs

Establish ongoing partnerships with select influencers who become true brand advocates.

Key Benefits

Consistent brand messaging
Long-term ROI
Deeper brand integration

Best For

Year-round brand presenceMulti-campaign initiativesBrand storytelling

Shoppable live streams

Host engaging live shopping events on TikTok Shop with popular creators.

Key Benefits

Real-time sales conversion
High viewer engagement
Urgency-driven purchases

Best For

Product launch eventsHoliday promotionsCreator takeovers

Quick answers

Answers brands ask before starting

Straight answers from the UGC LATAM team — updated as the platform evolves.

Question 1

What are the different types of UGC campaigns available for brands?

UGC campaign types include gifting, paid UGC, affiliate video, ambassador programs, and live shopping. Each format offers distinct benefits, costs, timelines, and outputs, allowing brands to choose the best fit for their marketing objectives and budget when working with Latin American creators.