How do brands pay creators for UGC or Affiliate campaigns?
Payment structures for UGC and affiliate campaigns typically depend on the specific goals of the brand and the agreement made through our platform. For standard UGC content, such as unboxing videos or testimonials intended for paid ads, brands usually pay a fixed creative fee per video. This payment is processed securely through our platform once the creator uploads the final approved content, ensuring that creators are compensated fairly for their production time and brands receive the high-quality assets they need.
In affiliate-based campaigns, the compensation model shifts toward performance. Creators earn a commission based on the sales or conversions they generate using a unique tracking link or discount code. Some brands choose to offer a hybrid model, which combines a smaller upfront base fee for the content creation with an additional performance bonus. This approach is highly effective in the Latin American market as it incentivizes creators to produce authentic content that truly resonates with their audience to drive measurable results.
To ensure transparency and security, all financial transactions are handled within our integrated payment system. Brands fund their accounts or specific campaigns in advance, and funds are released to creators according to the milestone reached, whether that is content approval or a validated sale. This system eliminates the complexity of international transfers and provides both parties with a clear record of earnings and expenses, making it easier to scale creator partnerships across different regions.