What are micro-influencers in Latin America?

Micro-influencers in Latin America typically have between 10,000 and 100,000 followers. They generate higher engagement rates than macro-influencers — often 5-10% vs 1-3% — and are more cost-effective for brands targeting specific LATAM markets like Mexico, Brazil, or Colombia.

What are macro-influencers in Latin America?

Macro-influencers in Latin America have over 100,000 followers. They offer wider reach but typically lower engagement rates than micro creators. Best for brand awareness campaigns targeting broad audiences across Mexico, Brazil, and Colombia.

What are nano-influencers in Latin America?

Nano-influencers in Latin America have 1,000 to 10,000 followers. They typically achieve video retention rates of 8-15%, significantly higher than larger creators. They are cost-effective at $30-$80 per video and ideal for product testing, authentic reviews, and high-volume UGC campaigns.

What are Micro and Macro Creators?

Last updated: Aug 23, 2026

In the world of UGC marketing, creators are generally categorized by their audience size and the type of influence they wield. Micro-creators typically have a following ranging from 1,000 to 100,000 followers. While their reach is smaller, they are known for having highly engaged, niche communities. Because they often interact directly with their followers, their recommendations carry a high level of trust and authenticity, making them ideal for brands looking to drive specific conversions or build deep loyalty within a particular demographic in the Latin American market.

Macro-creators, on the other hand, are established influencers with a following that exceeds 100,000 and can reach into the millions. These individuals function more like traditional media outlets, offering massive visibility and broad brand awareness. While their engagement rates might be lower percentage-wise compared to micro-creators, their ability to put a product in front of a vast audience quickly is unmatched. They are best suited for large-scale product launches or campaigns where the primary goal is to establish high-level social proof and widespread recognition.

Choosing between the two depends entirely on your specific campaign goals and budget. Many successful brands use a hybrid strategy, leveraging macro-creators for initial buzz and visibility while utilizing a fleet of micro-creators to provide the authentic, relatable content that drives day-to-day sales. On our platform, we help you identify which tier aligns best with your brand identity to ensure your message resonates effectively with your target audience.

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