Content usage rights: Is there a time limit on how long we can use the content for paid media and organic? Is exclusivity an option?
This will be added to your brand profile under Brand Terms and Brand Rights usage for creators to agree too before applying to work with your campaigns. Normally, brands/agencies have 100% brand rights to any content generated by Creators. However, I recommend you ask for any legal advice on this for your own brand/agency.
brand rights