How to find UGC creators in Latin America with Creator Search

1. Open Creators in the menu.

2. Type a name or keyword in the search bar and pick a platform: TikTok, Instagram or YouTube.

3. Narrow the results by category, gender, age, followers, XP level, country and city.

4. Open Advanced to filter by engagement rate, topics, spoken language, TikTok Shop experience, paid brand-deal experience and more.

5. Click the heart to save a creator as a favorite.

6. Click a card to open the full profile: General, Social, Portfolio and Experience.

7. From the profile, add the creator to a list or invite them to a campaign or a job.

Creator Search is where you find Latin American creators for your brand. Open Creators in the menu to start. Type a name or keyword in the search bar.

Switch between card view and list view, and pick a platform: TikTok, Instagram or YouTube. Narrow the results with the filters: category, gender, age, followers, XP level, country and city. The counter on the right shows how many creators match.

For more detail, open Advanced. Filter by engagement rate, topics the creator talks about, spoken language, TikTok Shop experience, paid brand-deal experience, creator type, work type and compensation preference. On each card you see the creator's tier, country, followers, engagement and connected platforms.

Click the heart to save a creator as a favorite. The Favorites button shows only the creators you saved. Click a card to open the full profile.

The General tab shows total followers, estimated views, average engagement, the creator's bio, languages, categories and work type. Social shows each connected account, with bio, top hashtags, recent posts and follower demographics. Portfolio shows the creator's latest images and videos.

Experience shows the campaigns and jobs this creator has done with you. From the profile you can add the creator to a list, or invite them to a campaign or a job. The next videos cover both.

How does a brand find creators in Latin America on UGC LATAM?

Open Creators and use Creator Search. Search by name or keyword, pick TikTok, Instagram or YouTube, and filter by category, gender, age, followers, XP level, country and city. A counter shows how many creators match.

Can a brand filter creators by TikTok Shop or paid brand-deal experience?

Yes. The Advanced filters include engagement rate, topics, spoken language, TikTok Shop experience, paid brand-deal experience, creator type, work type and compensation preference.

What does a creator profile show on UGC LATAM?

Four tabs. General shows followers, estimated views, engagement, bio, languages and categories. Social shows each connected account with recent posts and follower demographics. Portfolio shows recent images and videos. Experience shows campaigns and jobs done with you.

Answers brands ask before starting

Straight answers from the UGC LATAM team — updated as the platform evolves.